|Astro Armada Marketing Campaign|
|Source||Astro Armada Marketing Campaign|
|In the series|
ASTRO ARMADA Ship Dealerships
“YOUR TIME” CAMPAIGN
COMMERCIAL SCRIPT (Spectrum-wide Release)
For Internal Use Only
INT. WAREHOUSE – NIGHT
Darkness. A light turns on, a single column of light reveals a YOUNG WOMAN, 16, family-friendly attractive. She stares at the camera, defiant but with a hint of fear behind her eyes.
There have always been rites of passage to commemorate a youth’s ascension into adulthood.
CLICK. Another column of light flicks on, revealing a YOUNG MAN, 16. Proud, yet nervous.
The Ancient Spartans had the Krypteia, releasing their young men into the night to stalk their enemies.
We can barely see details of the room they are in; all we can tell is that it is large and open.
The Masai tribes of Earth would hunt and kill a fearsome creature known as a lion.
Red lights pulse to life, outlining the shape of a massive bay. The YOUNG MAN and YOUNG WOMAN exchange glances, then begin to step forward toward the red outlines. There’s a rumble in the darkness. The doors begin to open …
The early settlers on Jalan would send their youth off into the rugged terrain for five nights to make sure that they could provide for themselves. That way they would have the confidence to provide for the community.
Light pours from the increasing gap between the doors, blinding the two young people.
Today’s rite of passage is a little different…
The YOUNG MAN slowly lowers his hand as his eyes adjust. The YOUNG WOMAN does the same.
They look at each other, nod, and step forward into …
INT. ASTRO ARMADA SHOWROOM – DAY
The pristine showroom of an Astro Armada showroom; dozens of pristine ships are on display. SALESPEOPLE help families look over the ship data on consoles.
The YOUNG MAN and WOMAN jog through the store, staring wide-eyed at all the ships.
Come down to Astro Armada, offering the latest models from only the most trusted manufacturers like RSI, Drake and Anvil.
WITH YOUNG WOMAN
The YOUNG WOMAN stands with her family as a SALES ASSOCIATE walks them through the features of a Drake Cutlass on a Glas. They are all impressed.
We’ve got purchasing options and offer competitive insurance rates with our in-store agents.
WITH YOUNG MAN
The YOUNG MAN breaks away from his MOTHER to run towards an ANVIL HORNET F7C. The MOTHER puts her hands on her hips and shakes her head.
Buying a ship is an important step in anyone’s life. Don’t trust it to just any ship store…
The MOTHER joins the YOUNG MAN at the HORNET as a SALES ASSOCIATE approaches.
EXT. ASTRO ARMADA – DAY
Final shot of all the EMPLOYEES (MANAGERS, ASSOCIATES and MECHANICS) outside one of the flagship Astro branches. They all smile and wave.